Yesterday I talked about keyword saturation and how to write content for humans and search engines. Balancing the two purposes might seem hard at first. The best thing you can do is write naturally for human visitors and then go back to make small changes and adjustments to get better ranking from the search engines.
Today, I’m going to talk about the length of blog posts. Many people will tell you many things about this topic. And again, its because this is not an exact science. My recommendation is a minimum of 500 words. Since the recent changes with Google’s formula, this is a safe minimum.
But, this is simply a guideline. The world won’t end if you only write a 490 word blog post from time to time. Sometimes there isn’t that much to say. On the other hand, how serious about blogging is a search engine going to think if you routinely write 1000+ word blog posts? Most search engines are going to think your VERY serious. Again, use your best judgement.
uContext needs content to find keywords and turn them into Clickbank affiliate links for you. If your content is too short, there’s a real good chance there aren’t that many keywords in your content to begin with. Your blog post won’t have any links if uContext can’t find keywords.
You’re probably saying, how am I going to get enough content for even just a 500 word blog post on a regular basis? There are actually countless ways to get inspiration and even borrow content. Here are a few of my favorites…
Article Directories – Places like ezinearticles.com and goarticles.com are huge directories of articles. By following their rules you can cut and paste these articles directly into your blog. But, the best way to use these articles is for inspiration or simply rewrite the entire article in your own words.
PLR – Public License Rights articles is content that you can get for free or buy. Much like the articles in article directories, you can use them as-is for free. Again, I recommend rewriting at least 20% of the PLR article to make it more unique. There is a lot of debate as to whether search engines care about duplicate content, but its best to take 15 minutes and avoid the issue altogether.
Google Alerts – I always knew about Google Alerts, but didn’t realize the power of this super simple tool until recently. This free service allows you to basically watch the entire Internet for keywords that you choose. When something new appears on the Internet, Google Alerts can send you an email digest or you can use your favorite RSS reader to watch as new content is found. This is a great way to get news and watch what other people are talking about in your niche.
Jeff Herring is the master of creating and re-purposing content quickly and easily. He has what he calls “Plug-n-Play” instant article creation templates. With more than 1,500 article on ezinearticles.com alone, who can argue with his authority on the topic!
Click here for more info…