Category Archives: Knowledgebase Articles

Are your blog posts too short?

Yesterday I talked about keyword saturation and how to write content for humans and search engines. Balancing the two purposes might seem hard at first. The best thing you can do is write naturally for human visitors and then go back to make small changes and adjustments to get better ranking from the search engines.

Today, I’m going to talk about the length of blog posts. Many people will tell you many things about this topic. And again, its because this is not an exact science. My recommendation is a minimum of 500 words. Since the recent changes with Google’s formula, this is a safe minimum.

But, this is simply a guideline. The world won’t end if you only write a 490 word blog post from time to time. Sometimes there isn’t that much to say. On the other hand, how serious about blogging is a search engine going to think if you routinely write 1000+ word blog posts? Most search engines are going to think your VERY serious. Again, use your best judgement.

uContext needs content to find keywords and turn them into Clickbank affiliate links for you. If your content is too short, there’s a real good chance there aren’t that many keywords in your content to begin with. Your blog post won’t have any links if uContext can’t find keywords.

You’re probably saying, how am I going to get enough content for even just a 500 word blog post on a regular basis? There are actually countless ways to get inspiration and even borrow content. Here are a few of my favorites…

Article Directories – Places like ezinearticles.com and goarticles.com are huge directories of articles. By following their rules you can cut and paste these articles directly into your blog. But, the best way to use these articles is for inspiration or simply rewrite the entire article in your own words.

PLR – Public License Rights articles is content that you can get for free or buy. Much like the articles in article directories, you can use them as-is for free. Again, I recommend rewriting at least 20% of the PLR article to make it more unique. There is a lot of debate as to whether search engines care about duplicate content, but its best to take 15 minutes and avoid the issue altogether.

Google Alerts – I always knew about Google Alerts, but didn’t realize the power of this super simple tool until recently. This free service allows you to basically watch the entire Internet for keywords that you choose. When something new appears on the Internet, Google Alerts can send you an email digest or you can use your favorite RSS reader to watch as new content is found. This is a great way to get news and watch what other people are talking about in your niche.

Jeff Herring is the master of creating and re-purposing content quickly and easily. He has what he calls “Plug-n-Play” instant article creation templates. With more than 1,500 article on ezinearticles.com alone, who can argue with his authority on the topic!

Click here for more info…
http://uContext.com/articletemplates

Optimizing your blog posts for uContext… and the world

Search engines use hundreds of factors to rank your blog posts in their directories. uContext uses a small subset of those same factors to find the best keywords and convert them into money-making affiliate links.

Today I’m going to discuss keywords saturation since its the most important factor all around. Too many keywords and search engines will think you’re trying too hard. Too few keywords and uContext won’t be able to create links. Not only that, but you’re much less likely to get the traffic from search engines you want.

So, what’s too much or too little? Unfortunately, knowing the answer to that question is not an exact science because search engines like Google and Bing won’t tell you their exact formula for ranking your website.

But, my recommendation is to pick one main keyword or phrase and 2 or 3 supporting keywords or phrases. For example, a main keyword might be “weight loss diets”. And, my supporting keywords might be “diet tips”, “low fat food”, and “weight loss recipes”. See how they all relate to each other?

The next task is to use them in your blog post. At minimum, you’ll want to use your main keyword in the title of your post. Also, use it in the first paragraph of your content, preferably in the first sentence. And, use it again in the last paragraph, preferably in the last sentence. To give it a little extra emphasis, I recommend bolding one use and italicizing the other.

And finally, use your related keywords throughout the body of your blog post. And, will all the keywords, don’t over-saturate your content. I recommend no more than once per paragraph. But, use your best judgement. Again, this isn’t an extact science.

Don’t forget about your human readers too! A good website is one that has enjoyable posts that entertain and/or inform. If visitors to your website find your content spammy and unreadable, they won’t stay long, might not ever come back, and are far less likely to click on your advertising links!

To learn from the best right now and from someone who’s been making a living online with websites since 1998, Rosalind Gardner’s comprehensive affiliate marketing course will cover every topic under the sun.

http://uContext.com/superaffiliatehandbook