uContext

I’ve just released version 2.0 of the uContext WP plug-in which now has a Clickbank HopAd widget.

This is not like the other HopAd widgets. This one will auto-fill your HopAd keyword configuration with keywords from the blog post on the same page. That means every page will have a contextually targeted HopAd that actually matches the topic of your post!

To use it:

1. Log-in at http://www.clickbank.com

2. Go to Account Settings > HopAd Builder

3. Get your HopAd code (without keywords)

4. Log-in to your website admin area

5. Ad the uContext widget

6. Paste the HopAd code in the widget configuration

7. Click “Save”

That’s it!

To upgrade to this latest version go to Plugins in your WordPress admin area or download it here:

http://downloads.wordpress.org/plugin/ucontext.zip

This is a interesting article that shows how more than half of American ignore Internet advertising.  Of the 63%, 43% ignore banners, and 20% ignore search engine ads.  Although there seems to be little difference between men and women, education appears to play a significant role in a person’s attention to Internet advertising.  I would argue that contextual in-text links are more effective than traditional banners and text ads that people have been trained to ignore. Read the full article here.

Contextual advertising is a powerful way to deliver ads that might interest your visitors. There are many services that provide targeted ads of this type. However, there is a subset who’s specialty is in-text links. And, each of those services have subtle differences that provide many alternatives depending upon your needs. If you’re looking for an alternative to Kontera, please read on… (more…)

Its probably safe to say by now that contextual advertising is an extremely powerful tool in any Internet marketing strategy. The most well know company to provide contextually matched ads is Google. Entire businesses rely on Google’s ability to match ads with related search results and content.

Unfortunately, you’re stuck with the rules and limitations that Google and other alternatives have. What if you want to link directly to affiliate programs of your choice? Maybe you just need a little more control to add an extra line of text to describe your offer, or more freedom with the look and feel. How about a complex advertisement with title, video, text, and link all in one? Or, maybe you just want an automatic way to identify key-phrases in your content and turn them into embedded affiliate links to Clickbank products.

All these problems and more are why I created uContext. The uContext contextual engine was designed to deliver ads, links, and HTML content of ANY design and origin into or next to the content on your web pages. uContext makes no assumptions about your website, and makes no more rules than is necessary to provide quality results to you. This is contextual advertising your way.

uContext is now offering free trial memberships with full access to all the contextual advertising and content delivery features. We provide plug-ins for WordPress, Drupal, and Joomla so you can get results in a matter of minutes. We even have a generic PHP library for custom CMS integration.

Give uContext a try!