Category Archives: Contextual Advertising

Profitable Content Creation – What Happened After They Told Me I Couldn’t Write (True Story)

Content Marketing is a great way to build your online business. The problem is that most people who teach it stop at the point of creating content. While creating profitable content is essential, there is so much more you can do with your content. That’s why I expand Content Marketing into the 5 things you need to be successful online in any niche: content creation, online visibility, traffic generation, list building and product creation.

A funny thing happened along the way

As some of you know, I never finished my Ph.D. in Marriage & Family Therapy back in the late 80’s/early 90’s. Have you ever been told you could not do something? If you’re anything like me, that just makes me want to do it all the more, if for no other reason than to prove them wrong.

Except this time when some of my dissertation committee told me I couldn’t write well at all, somehow that got in, and I took them at their word.

So if you believe you can’t write, you don’t finish your dissertation and you don’t get your Ph.D.

So then in 1994 I started writing a weekly column about relationships for the local paper that filled my private practice to overflowing. I must confess that I did get a kick out of having a full practice while others with a Ph.D. were struggling.

Not too long ago someone from the dissertation committee signed up for one of my Content Creation Workshops. That’s a day we still celebrate.

As author Richard Bach says “Argue for your limitations, and sure enough they’re yours.” I like to say, and sometimes accidentally change Bach’s quote into “argue for your limitations and you get to keep them.” Same message that is worth taking with you.

Bottom Line: Be careful, be very careful, about the limitations others, and especially you, try to put on you… and which ones you believe.

So what’s to be learned from all this?

Here are a few learning points about writing and creating content:

1) As stated above, don’t accept, ever, the limitations others put on you. In fact don’t accept the limitations you put on yourself. They are often times just beliefs – a feeling of certainty about something. It can be quite fun to challenge those limitations and prove them wrong.

2) I probably still couldn’t write academically if you held a gun to my head. And, fortunately, I don’t want or need to do so. The great news is I don’t have to and neither do you. All you need to do is write conversationally. In other words, simply write like you talk.

3) Number 2 works because prospects are attracted to your voice. Not the audio sound of your voice, but the way you approach and solve problems. That is your voice, and no one else can deliver it like you.

4) If you can write a 5 item grocery list, you can create profitable content based on your own expertise. You can then turn that content into a powerful presence on the web and be found all over your niche, lots of traffic visiting your profit sites, build a highly qualified and responsive list community, and create profits by creating, marketing and offering information products based on your content.

The truth is I’ve been creating content to building my businesses, both offline (a thriving therapy practice from 1986 – 2006) and online (helping entrepreneurs build their online business with Content Marketing 2006 – NOW), since 1994.

And I want to bring those 18 years experience creating profitable content to you with this Webinar “How to Create Prospect & Profit Pulling Content in 20 Minutes or Less with Jeff Herring” on Wednesday March 20th at 12 pm EST –

Join us here =>

Profitable Content Creation – What to Do When You’re Running Out of Content Ideas (3 Big Tips)

Content creation is a great way to bring in more prospects and profits. And you do want more prospects and profits, right?

The struggle for many content marketers, both new and experienced, is consistently coming up with ideas for creating content. I’ve noticed that many go through a few stages in their struggle to come up with content ideas.

Let’s take a closer look at those three stages and more importantly, what to do about each one.

3 Stages

Stage 1 – Ideas are not flowing – When you sit down to create content you have to repeatedly stop and think about what to write about. The flow has not stopped, it’s just not as easy as it normally is for you.

What to Do – Step back and brainstorm. Make a list of content ideas. Don’t edit – just brainstorm. This is something you need to be doing anyway, so you always have a list of content ideas from which to pull.

Stage 2 – Ideas are a struggle – Even when you look at a list of your ideas, nothing pops out for you. It feels like you are seeing the ideas on a list, but they are not making sense in your head, and not making the trip from your head to your fingers.

What to Do – Take a trip to your supermarket and check out the titles on the covers of the magazines in the checkout line. Thousands of dollars have been spent deciding how to title these articles. Find titles that you can use in your niche and get busy creating great content.

Stage 3 – You are beginning to believe in writer’s block, even though it does not exist. Ideas are not only not flowing, ideas are just plain stuck. Your frustration level is high, and you’re honestly getting a little bit frightened by your lack of ideas.

What to Do – Go to your topic in EzineArticles and look at some of the top articles in your niche. See which ones are getting lots of traffic. Choose an idea that you know will appeal to your community and simply do a better job with it.This is not plagiarism. This is research because you are simply looking for ideas. You are not copying what someone else has said, you are just going to do a better treatment of it because of your skills.

The Next Step – Your next success step is to grab your spot in our upcoming webinar “How to Create Prospect & Profit Pulling Content in 20 Minutes or Less with Jeff Herring” on Wednesday March 20th at 12 pm EST –

Join us here =>


New uContext WP plugin supports Clickbank HopAds

I’ve just released version 2.0 of the uContext WP plug-in which now has a Clickbank HopAd widget.

This is not like the other HopAd widgets. This one will auto-fill your HopAd keyword configuration with keywords from the blog post on the same page. That means every page will have a contextually targeted HopAd that actually matches the topic of your post!

To use it:

1. Log-in at

2. Go to Account Settings > HopAd Builder

3. Get your HopAd code (without keywords)

4. Log-in to your website admin area

5. Ad the uContext widget

6. Paste the HopAd code in the widget configuration

7. Click “Save”

That’s it!

To upgrade to this latest version go to Plugins in your WordPress admin area or download it here:

63% Ignore Banner and Search Engine Ads

This is a interesting article that shows how more than half of American ignore Internet advertising.  Of the 63%, 43% ignore banners, and 20% ignore search engine ads.  Although there seems to be little difference between men and women, education appears to play a significant role in a person’s attention to Internet advertising.  I would argue that contextual in-text links are more effective than traditional banners and text ads that people have been trained to ignore. Read the full article here.

Kontera Alternative

Contextual advertising is a powerful way to deliver ads that might interest your visitors. There are many services that provide targeted ads of this type. However, there is a subset who’s specialty is in-text links. And, each of those services have subtle differences that provide many alternatives depending upon your needs. If you’re looking for an alternative to Kontera, please read on… Continue reading Kontera Alternative